The initiative began as a suite of free tools designed to assist web developers in expediting their day-to-day tasks like code minifying and generation, centrally hosted on a single website. In January 2016, the platform transitioned to a monetised model with a subscription service offering access to premium tools catering to freelancers, contractors, and website owners. These tools include website uptime monitoring and invoice generation. Initially, the subscription averaged four new sign-ups daily, reaching 100 members by June and generating approximately $500 in monthly revenue. The shift to a subscription model impacted Google traffic due to more content being gated, eventually stabilising at about 10,500 unique visitors monthly. Despite a steady revenue increase, the founders have been unable to allocate the necessary time to expand the site and its community for the past six months. Consequently, the site is now available for purchase, presenting a significant growth opportunity for someone prepared to market it properly.
The project was originally focused on providing as many free tools as possible, with the potential for increased traffic and revenue through effective marketing strategies such as social media, email marketing, and SEO. The platform, built on WordPress with custom PHP and JavaScript tools, offers four subscription levels ranging from $4.99 to $149.99. Operational costs are minimal, including server and email management expenses. Ownership of several social media accounts, a pre-configured server setup, and a MailChimp account with 2,000 subscribers are included with the purchase. Upon acquisition, all accounts will be transferred to the new owner, with developers available for support during the transition.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More