The business in question was initiated in October 2015 and operates on an arbitrage model within the advertising network sphere, profiting from discrepancies between traffic purchase and sale prices. This setup functions largely as a passive income source with minimal operational demands, especially following recent partnerships designed to enhance traffic volume and financial outcomes. September 2016 saw a dip in revenue due to travel and campaign tests, but stability was regained in October, averaging $90 daily. The business was initially more of a side project, leaving ample room for growth under new ownership. The principal visitors are major players in the pop traffic advertising sector. The sale of this business is prompted by tax complications due to the owner’s citizenship, particularly concerning VAT and income tax implications from local transactions. Expanding to offshore operations was not feasible due to existing local enterprises. Included in the sale are the ad network’s domain, database, infrastructure, and plans for expansion without revealing the domain name until a non-disclosure agreement is signed. The business does not employ social media channels but has a contact list of approximately 700 leads involved in traffic trading and advertising. The primary traffic sources are direct deals with advertising companies, with no SEO efforts necessary. Apart from traffic costs and VPS expenses, the owner dedicates 10-15 minutes daily for stats checks and campaign optimization. The business requires elementary advertising skills, with full training offered post-sale. The website is based on a customized ad server script hosted on a VPS. Opportunities to further amplify profits lie in solidifying relationships and optimizing campaigns with new partners. The current owner also holds other businesses, which are unrelated and will not be impacted by the sale.