The finance and career content website, established in May 2013, primarily serves visitors from the United States seeking information on finance and career topics. This business, built on a sole-proprietor model, is being sold along with a year's domain registration and a Facebook page with over 400 fans. The website generates revenue through multiple streams, including CPC and CPM ads via platforms like Adsense, Media.net, and Monumetric, without engaging in any blackhat practices. Maintenance requires minimal effort, not exceeding two hours monthly for updating plugins and ensuring advertising networks function correctly. The site leverages WordPress, requiring no advanced skill sets for operation.
Despite modest editorial efforts since April 2016, most content was authored by the owner, with only five articles outsourced. The business was selectively engaged in advertising, including a brief stint with Facebook and Outbrain traffic, which proved costly due to a technical oversight related to expired nameservers. No significant search engine penalties have impacted the site, and it weathered search algorithm updates like Panda and Penguin without issue.
Opportunities for growth are evident through the expansion of content, particularly with buyer intent, leveraging high CPM potential in the finance and career niche. The potential remains for enhancing off-page SEO and site hierarchy, which could significantly boost traffic. No other marketing initiatives or campaigns outside of network ads are currently active. Moreover, the owner is motivated to sell to fund future personal projects, opening pathways for a new owner to further cultivate and develop the platform.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More