In September 2016, a software company successfully launched its service after delays from early 2016. The launch attracted over 1,100 new customers and generated sales exceeding $100,000 in its first week. Initially offering unlimited website licenses during the launch, its business model is shifting to a monthly subscription model. The software, developed by a group of experienced publishers and a robust development team, specializes in automating content creation for viral sites and distributing it across major social media platforms.
The typical customers are individuals seeking income through online endeavors, including blogging and affiliate marketing. Revenue is primarily derived from software service subscriptions, supplemented by upsells and high-level coaching packages. Monthly plans range from $37 to $97, with one-time offers for additional features and SEO tools. The business relies on a small team, including software developers under retainer, to handle development and technical support, while outsourced professionals manage additional tasks like landing page creation.
Operational demands are minimal, requiring about 10 hours per week, primarily for customer support and routine maintenance. Growth potentials are identified through updates to the software, enhanced marketing strategies like social media campaigns, and expansions into new monetization avenues.
Despite its success, the business is being sold to focus on a more promising project, offering a seamless transition for potential buyers. The sale includes various assets like domain names, software rights, customer data, and social media accounts, presenting an opportunity for someone to further develop this SaaS company. SEO and PPC strategies remain underutilized, offering growth prospects for new ownership.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More