The venture, originally launched in 2008, achieved significant success with earnings peaking at $40,000. After being acquired two years ago, substantial investments, including $6,000 in search engine optimization, were made to enhance the website alongside establishing stores on major platforms. However, a change in job priorities in December 2014 led to reduced marketing efforts, although the site continues to generate sales with a loyal customer base. This presents an opportunity for a new owner with time and vision to capitalize on its potential and restore profitability.
The business boasts a strong online presence with over 13,000 Facebook fans, more than 6,000 Twitter followers, and active accounts on Instagram and Pinterest. It has conducted over 4,165 transactions, selling more than 7,876 items, and serves many international customers, including bulk orders intended for employee gifts. Additionally, the business maintains an eBay store and has a history of supporting various charitable causes. Although there was an intention to expand into fundraising, this was not pursued due to time constraints.
The enterprise recently underwent a redesign and is being offered with a BIN price that includes $2,000 in merchandise at wholesale cost. It also grants exclusive rights for six months to drop-ship a line of personalized hand-made fine jewelry. The top-selling products are drop-shipped, with other items kept in stock, and additional merchandise is available for the prospective buyer. There remains potential for growth, especially under new stewardship, to revitalize its offerings and expand its charitable endeavors.