The business, established in 2015, initially began as a fan page and developed into a revenue-generating platform by 2016. The operation centers around a content-focused political website that garners significant traffic due to its engagement with both sides of the political spectrum, particularly during elections featuring high-profile candidates. The sale includes the domain of the site and its vibrant fan page, which houses over 500,000 followers. The fan page thrives on organic viral growth, primarily attributed to targeted Facebook advertising aimed at expanding its reach.
The business is being sold as the current owner has other commitments and projects demanding their attention. The site generates revenue through various ad networks, including Google Adsense and Facebook Audience Network, all of which are performance-based. Operating the site requires minimal time, ranging between 5-10 hours weekly, thanks to two virtual assistants from the Philippines who manage content curation and site maintenance. Their combined work time costs approximately $50 daily.
No SEO practices have been implemented, and all site traffic stems from the existing fan base and engagement. Future growth opportunities lie in increasing engagement through Facebook ads and leveraging the site's established presence during election periods, promising a boost in traffic and potential revenue. The new owner has the chance to develop further marketing strategies, including direct advertising and the creation of mailing lists. The site is hosted on WordPress with a custom-coded theme and ad manager, requiring the new owner to migrate hosting upon purchase. The owner is willing to sign a non-compete agreement, ensuring no geographical constraints for prospective buyers.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More