The business, established in 2016, operates as a premium CPM ad network with over 5,500 publishers and serves more than 10 million daily impressions. The network retains 40% of revenues on an accrual basis and approximately 80% on a cash-flow basis due to some publishers not meeting payout thresholds. It attracts a diverse array of publishers globally, with about 50% of the traffic being English-speaking. The current owner, who started the network, is selling due to the rapid growth surpassing their management capacity. The ideal buyer would have experience in ad networks, understanding optimization for different publishers and advertisers, along with direct selling expertise.
Included in the sale are the main domain, associated email addresses, and social media accounts. While there is no external mailing list, a publisher email list is available. The customer data, housed in the business’s back-end system, is also part of the deal. The website enjoys a strong organic presence and has an affiliate program that supports significant non-paid traffic. While Google AdWords was initially used, the network continues to grow without active marketing spend. Revenues are primarily processed through PayPal, with verification possible for third-party accounts. Key recurring expenses include hosting fees of $599 and publisher payments of about $2,000 monthly.
The site requires roughly 15 hours of maintenance per week, focusing on customer support and basic operations. Managed with Zendesk, support queries are efficiently handled, and the original script developer remains available for assistance. The website utilizes Ad Manager Pro and is hosted on a dedicated server, with the hosting provider offering migration services post-purchase. The business stands out by offering instant approval for publishers, enabling immediate revenue generation. Post-sale, the owner will provide 30 days of support and training, with opportunities for growth through paid search and enhanced referral programs. No geographical restrictions apply to potential buyers.
Arcane Growth Inc is a digital operating company specializing in artificial intelligenc...
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