The business in question was established in 2006 and generates revenue primarily through advertising sales. It offers a vast collection of games, totaling 28,826, obtained through licenses from game developers. The business was acquired by the current owner in 2013 and is now being sold to reallocate resources to other projects. The site has shifted its focus towards mobile traffic, transitioning to HTML5 games. The typical visitors are young men aged 18-24. Advertising is conducted through social media, primarily Facebook, although recent activities were halted due to decreased ROI. Operational management requires minimal effort, averaging one hour a week, with customer support and administration handled by a contractor. Financially, the site uses various ad networks optimized through specific tools, but certain accounts like AdSense cannot be transferred to the new owner. The main expenses are minimal due to shared infrastructure across their properties. Technically, the site is built on a custom PHP/MySQL platform and requires a hosting transfer upon sale, which the current owner will facilitate. Competition is from numerous game sites, but the business boasts a community of approximately 500,000 loyal users. The seller is open to signing a non-compete agreement excluding Flash games and will provide transitional support post-sale. Future growth opportunities include expanding the HTML5 game collection, direct advertising sales, and enhanced Facebook marketing. No geographical restrictions are imposed on potential buyers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More