An online business, offering two pet-related websites, is currently on sale. The primary site, established over a decade ago, boasts a well-recognized brand in the pet community and a registered trademark. With a solid monthly traffic of over 30,000 visitors, it is known for ranking highly on major search engines. Despite its potential, the site has been underutilized, presenting an opportunity for further monetization and growth. The current owner acquired it a year ago but, due to a change in business focus, has decided to sell. The sale includes a secondary, smaller content site that has shown minimal activity yet still manages modest earnings between $20-$150 monthly through Google Adsense, depending on its variable position in search engine results. Together, both sites averaged a monthly revenue of around $375 over the past three months, with a notable $653 recorded in January 2009. These metrics suggest a strong potential for increased revenue through improved monetization strategies. Traffic data from Google Analytics shows consistent daily visits and pageviews. The package aligns with the company's strategy to divest from non-core areas while offering the new buyer a potential investment in the thriving pet market. Further specific revenue and traffic details are available via attached reports.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More