The company, launched in September 2012, began as a site offering four-day pay-what-you-want indie game deals and has since expanded into a comprehensive store and free game download platform. The primary mission is to highlight indie games that provide unique experiences often overlooked by mainstream audiences. The platform supports indie developers by giving them a place to shine. Over the years, the site has established a user base exceeding 100,000 and a mailing list of over 49,000 subscribers. A key revenue model includes taking a cut of every game sold, ranging from 5-25%, and generating income through web advertising and a membership program. The workload requires roughly 8-16 hours per month from the owner, focusing mainly on setting up new game deals and managing support. The business employs two individuals: one receives a $100 stipend for developer recruitment, while another earns 10% commission on game deals. Minimal SEO has been implemented, with no significant effort required to sustain traffic. The site underwent a decline in traffic, partially attributed to anti-fraud measures implemented earlier. Market shifts have also impacted the hype around indie games. Key growth opportunities include expanding the free games section and increasing the frequency of game deals. The site uses a custom PHP framework and is hosted without relocation requirements post-purchase. The business includes various digital assets like a mailing list and customer data, positioning it as an attractive investment ready for transition to new ownership.