Established in January 2016, a fashion accessory company provides trendy and affordable watches, primarily targeting males aged 18-28 interested in affordable fashion. The business experiencing significant growth leverages social media platforms such as Instagram and Facebook for marketing, reaching its core audience effectively. Provided assets include ownership of websites and social media accounts, a mailing list with over 23,000 subscribers, and all associated intellectual property.
Customer orders from the company's website generate revenue, with added postage and packing fees. Operations, managed solely by the owner, include fulfilling orders, customer service, restocking supplies, and marketing, demanding roughly one hour daily. The owner is now selling the business to concentrate on other ventures.
Growth prospects exist, particularly in SEO optimization and international market expansion. The current product range could be diversified for broader appeal. Holding inventory worth over £4,000, managed from a private address, ensures consistent stock levels, with £2,000 of inventory maintained. Utilizing Royal Mail for customer deliveries and FedEx and UPS for supply shipments, operational logistics are well-established with a reliable supplier since inception, benefitting from volume discounts.
The business originally employed dropshipping with long wait times, but evolved to offer same-day dispatch for improved customer experience. A robust online presence exists on Shopify, without changing platforms or purchasing traffic. The business competes with brands like Daniel Wellington and MVMT, maintaining an edge through competitive pricing. The sale includes a comprehensive customer database, mailing list, and social media accounts, with no geographic limitations for new ownership.