Established in 2012, this content writing service website primarily serves clients in the UK and US, but also globally, offering professional writing solutions in various niches. The business generated a total revenue of $180,809 and a net income of $99,006 over 43 months, driven by contributions from freelance writers. Revenue margins are around 60%, with major expenses stemming from freelance payments and minor fees including PayPal charges, SEO, and hosting.
Organic traffic is the main source, aided by a PBN network, ranking well in Google with 41 keywords on page 1 and 30 on page 2. Minimal active marketing has been employed, apart from minor Facebook and traffic purchasing experiments. The business includes domains, social media accounts, a client email database, and operational best practices in its sale package.
Growth opportunities include diversifying and expanding services, more direct promotions, leveraging freelance portals for promotions, and establishing an affiliate program. The business requires 3-5 hours weekly for operational management, including client communications and project coordination with freelancers. The current owner is selling due to personal commitments and a new business venture in another niche.
Operations run primarily through email and involve managing a team of freelancers. Technical infrastructure is based on WordPress, and the site is hosted externally. Main competitors are other content writing services and freelance marketplaces. The business is praised for high-quality writing and strong customer service, leading to repeat clients. Future growth lies in expanding its service offerings and promotional channels. The seller offers post-sale support and is willing to sign a non-compete agreement.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More