This text outlines the sale of an established online business specializing in signed football (soccer) memorabilia. The business is renowned as a leading seller in Australia, with an equal split between domestic and international customers. Initially started in 2008 and evolving from eBay sales in 2004, it now boasts a well-optimized online store with a robust supplier network and employs several freelancers. The transition to a new website in 2015 resulted in a 22% increase in sales, surpassing $120k in the trailing twelve months, with over $64k in net profits. The target market is largely football fans aged 26-50, distributed across Australia, the USA, Canada, the UK, and the UAE.
The operational structure is minimal, with the current owner acting as the general manager. The business leverages multiple marketing channels including email, Google Shopping, Adwords, and social media, and employs a content marketing strategy to bolster organic traffic. Essential business processes include direct customer shipments, streamlined supplier relations, and strategic cost structures with substantial mark-up prices. Inventory is low and housed in Sydney, Australia.
Looking to sell the business, the owner offers extensive post-sale support including training and recorded screencasts. Growth opportunities identified include expanding into platforms like Amazon, eBay, and utilizing targeted advertising on social media. The owner is open to negotiating terms with potential buyers from any geographical location, provided they'll uphold the business's established reputation. The sale includes all intellectual property, customer data, and social media accounts.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More