The business offers a streamlined sales model by selling a single type of contoured memory foam pillow designed to alleviate neck and shoulder pain while promoting spinal alignment. This simplicity allows for effective bulk ordering, low inventory maintenance, and improved cash flow. The website, the sole sales channel, is built on a Wordpress/Woocommerce platform and hosted at a minimal cost. The owner, overwhelmed by other commitments and personal circumstances, including a new family addition and property purchase interests, seeks to sell due to time constraints and a desire for additional cash. Despite its small operational workload of 2-3 hours daily, including weekends, the owner finds the dual responsibilities of business management and family stretching.
The business' primary attractiveness includes steady revenue growth, high profit margins, and optimized marketing. A strong relationship with the manufacturer and e-commerce infrastructure is in place, offering opportunities for further growth through SEO and potential expansion into wholesale/retail spaces. The average monthly expenses stand at approximately $1,690.90 against gross sales of $3,870, presenting substantial profitability despite a moderate refund rate.
Buyers benefit from existing stock and a business handover, excluding personal accounts and unique arrangements, necessitating new accounts for hosting and services like Sendle. Challenges such as high international shipping costs, storage, and production timelines are mitigated through potential logistics improvements and diverse marketing strategies. A 30-day post-sale support is offered to facilitate a smooth transition. The owner invites inquiries to ensure the business transfers to a committed new owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More