A website owner is seeking to sell their website after negotiations with a potential buyer have stalled. The delay tactics from the interested company have prompted the owner to list the site for sale publicly. The site in question includes a busy forum and a city architecture directory, along with both .com and .info domain versions. The site generates income primarily through Exponential, with additional revenue from AdWords and Sovrn, bringing in over $1,000 monthly during spring. There is also an advertiser who pays $300 semi-annually.
Operating costs for the site are minimal, with an estimated $30 per month for hosting. It currently shares server space with other websites owned by the seller, so it effectively incurs no independent expenses. The forum software requires a renewal every six months, but due to a goodwill credit, this cost is temporarily offset.
The workload for managing the site is minimal, supported by five volunteer moderators, and the owner typically logs in only once every month or two. Over the course of 14 years, the owner has found that minimal intervention yields the best results.
The seller has comprehensive documentation of traffic and revenue. However, they have faced difficulties in retrieving recent data from Sovrn. The asking price is informed by previous negotiations, and the owner invites serious inquiries, noting that a slightly higher offer than the stalled party would secure the purchase.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More