An anonymized software developer is selling a content management system designed for creating coupon and deal websites. The system features an automated feed that aggregates coupons from various sites via a set of custom scrapers, providing users with consistent fresh content. The product has gained visibility, ranking prominently in search results for key terms related to coupon software. The decision to sell stems from a lack of time for proper management, following an incident where an outsourced support person was negligent, leading to a decline in the software's reputation.
The sale includes the software with full rights, a website, scrapers for maintaining the coupon feed, and assistance with server transfer. Operating costs involve two small dedicated servers approximating $100 monthly, although past advertising campaigns varied in success. The software generated an average monthly revenue of approximately $3,000 in 2014, but this has decreased to around $1,000 due to the reputation loss. Additional income was derived from customers requesting custom features, including a substantial yearly contract with one customer.
The product holds significant potential in the expanding online coupon industry. The new owner could explore opportunities such as selling premium templates, plugins, and hosting services. Furthermore, there is potential in offering the feed as a software-as-a-service model, similar to a major competitor that charges over $1,400 monthly for their service.
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