The business, founded in 2012, operates as a directory for junkyards, auto salvage yards, and auto recycling yards, primarily serving mechanics and DIY enthusiasts seeking car and truck parts. The sale includes the main domain, 23 related domains, social media accounts, and a customer database. The owner is exiting to pursue another venture. Recent technical upgrades have enhanced the platform, offering the new owner the potential for passive income or expansion.
The business model relies entirely on Google AdSense for revenue, providing a free service without user or yard fees, subscriptions, or associated refunds. In the last year, the business generated approximately $7,000 in gross revenue and a net profit of about $4,500. The current owner dedicates around 14 hours weekly to manage various aspects including bookkeeping, social media, site and project management, marketing, and legal tasks. The business could be made fully passive if desired, with design and development tasks outsourced, reflected in the profit and loss statement.
Several growth opportunities exist for a new owner. A potential quick win involves investing in mobile development to boost AdSense revenue. Introducing a freemium model, where junkyards or salvage yards pay subscription fees to list on the site, could create additional revenue streams. Other strategies include investing in paid advertising and enhancing social media marketing efforts. These approaches offer exciting prospects for the future owner to escalate the business's reach and profitability.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More