Website for sale

Sold by Negotiation

$42,400 USD

Ended 412 days ago

Unique opportunity to own a suite of WordPress plugins making $1,449/mo

Get into the profitable WordPress plugin business! Sliced Invoices is a free WordPress plugin (at plus a range of premium/paid plugin extensions. Huge growth w/ more opportunity!

At a glance ?

Touch a value for a description

Site Type
Site Age
2 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
May 16 932 6,790
Apr 16 886 6,248
Mar 16 690 6,287
Feb 16 776 4,235
Jan 16 740 2,736
Dec 15 172 756
Nov 15 127 305
Oct 15 139 388
Sep 15 98 244
Aug 15 100 253
Jul 15 73 357
Jun 15 41 139

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 2,273 35%
(Other) 2,266 35%
Referral 1,212 18%
Direct 702 11%
Display 99 1.5%

Top Countries ?

Page Views
United States 1,192
United Kingdom 530
Australia 522
India 477
Russia 79

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 15 $0 $20 -$20
Jul 15 $156 $20 $136
Aug 15 $39 $20 $19
Sep 15 $78 $20 $58
Oct 15 $78 $20 $58
Nov 15 $78 $20 $58
Dec 15 $78 $20 $58
Jan 16 $609 $134 $475
Feb 16 $1,125 $165 $960
Mar 16 $750 $27 $723
Apr 16 $1,823 $144 $1,679
May 16 $1,775 $146 $1,629

Seller's Notes

Sliced Invoices is a free WordPress plugin that is available through the plugin repository and the whole business revolves around this free plugin. The free plugin has a rating of 4.9 out of 5 from 22 reviews, which is an extremely strong rating.

Users download the plugin and install it on their WordPress website. They use the plugin and may decide that they need more features such as being able to PDF the invoices, create recurring invoices or have Stripe as a payment gateway.

This is where the revenue comes from - selling extensions.

The Extensions (and Bundles) are sold directly from using WordPress and the Easy Digital Downloads plugin as the ecommerce solution.

The plugin has only been available in the plugin repository since Dec 22nd 2015 and since then there has been huge growth, as you can see! I believe there will be more growth and there is still so much more potential.



Sliced Invoices was born in November 2014 and Version 1.0 of the plugin was originally sold as a premium plugin direct from for $39 and included all features. I soon realized that this was a bad business decision as sales were very slow and 100% of the marketing effort had to be done by me.

Version 2.0 of the plugin was released into the WordPress plugin repository on December 22nd last year and the number of downloads, traffic to the site and extension sales took off. I wish I had done this from the start!!


All income is derived from the direct selling of Extensions and Bundles. All extensions and bundles are a one-time fee, with no ongoing costs for the users. This business model could be changed or a different model explored by the buyer - licenses are already in place to allow automatic upgrades, so changing to a license type fee structure would be simple.

There are currently 8 Extensions and 4 Bundles available at that range in price from FREE up to $195. The breakdown of extensions is as follows, with the selling price and (no of sales / total income):

Extensions -

  • PDF Extension - $30 ( 49 / $1,450 )
  • Stripe Payment Gateway Extension - $30 ( 7 / $198 )
  • Client Area Extension - $25 ( 11 / $255 )
  • Easy Translate Extension - $15 ( 10 / $138 )
  • Recurring Invoices Extension - $25 ( 4 / $90 )
  • Secure Invoices Extension - $15 ( 10 / $141 )
  • Deposit Invoices Extension - $25 ( 4 / $95 )
  • Better URL's Extensions - FREE ( 78 / $0 )
  • Discounts & Partial Payments - $20 ( 0 / 0 ) * see notes below

Bundles -

  • Basic Extension Bundle - $50 ( 11 / $565 )
  • Standard Extension Bundle - $70 ( 5 / $353 )
  • Premium Extension Bundle - $100 ( 8 / $740 )
  • Lifetime Extension Bundle - $195 ( 10 / $1,872 )

There are also 3 other Extensions that are available for free download in the plugin repository. These extensions connect Sliced Invoices to other popular WordPress plugins. This is a business decision to make these available for free in the WordPress Plugin repository as these 3 plugins 'piggy back' off the success of other successful WordPress plugins.

This makes for a grand total of 11 extensions (7 are income producing) and 4 bundles (all income producing). All sales are handled directly through and currently accepts PayPal as the only payment method.

* Discounts & Partial Payments is a new extension created by Justin Sternberg and he is to recieve 100% of all sales of this extension only. The Sliced Invoices plugin uses the CMB2 meta box framework that Justin created, and he has kindly contributed some code to the plugin and also helped with some of the extensions.

Ongoing Costs

The ongoing costs are $20 for web hosting and whatever I decide to spend on Adwords advertising.

Another cost was $91 for a Comodo EV SSL certificate for 1 year.

I have had no other costs associated with the site or the plugins as I do all the support and maintenance myself. If you do not know WordPress, then you may need to factor in development and support costs.

Monthly time requirement

There is basically 4 ways that my time has been split in getting this business off the ground:

  • Developing the plugin and extensions
  • Creating the website to sell the extensions
  • Marketing
  • Support

The first 2 tasks have been successfully completed and the last 2 will be ongoing.

Marketing - this is definitely not my strong point and the marketing effort so far has been minimal and sporadic.
My ongoing marketing per month would be around 1 hour per week - total of 4 hours per month.
I'm sure if you were to increase this, you would see more revenue gains. There is more info on Marketing further down.

Support - initially there was a reasonable amount of support requests as the plugin started out, which is only natural for software to get the bugs ironed out in the early releases. But now that the plugin is stable, the support requests are significantly less and there is not a lot of time spent on this.

The main reason for support seems to be when I make a new update and I haven't been thorough enough in my testing and I inadvertently make a typo or some other silly mistake.

Support for the free plugin is handled through the support forums.

Support for the paid extensions and bundles is handled through which has a support ticket system that has only been set up since the start of June. It uses the Awesome Support WordPress plugin as the support system and it really is pretty awesome so far.

Previous to the support ticket system, support was simply through email but this got too hard to track in the end.

Support tickets are probably around 25% feature requests or pre-sale questions, 50% are very simple solutions such as how to actually install a plugin or needing to flush permalinks and 25% are actual 'support' that may require troubleshooting. In this case I usually ask for an admin login to their site and there is also a System Info file that they can generate in the plugin that will tell you their server/hosting setup, plugins installed etc.

Total time spent on support would average out to be around 30 mins per day, so around 15 hours per month. It is mainly just replying to emails with a little bit of troubleshooting and obviously your knowledge of WordPress would help here.


All on-site SEO on has been done by myself which gets a score of 82/100 using this report -

There has been no link building efforts or any other off-site SEO so this is an area that could greatly improve the reach of the site and produce a lot more income.

There are Twitter, Facebook, Youtube and Google+ accounts for Sliced Invoices but as you can see they are not used too often. This is another area that could be improved to generate more income.

I have 3 Adwords ads setup (1 display and 2 search) which I turn on and off every now and then. I usually set the budget at $10 per day and average around $100 adwords spend a month.
I'm not sure if it really helps or not and the ads aren't really optimized I don't think. This could be another area with potential.

What is being included in the sale?

  • The main Sliced Invoices plugin
  • The 11 WordPress plugin extensions mentioned above
  • The domain and website
  • The website
  • All social media accounts
  • The account for Sliced Invoices
  • Any other accounts and properties associated with Sliced Invoices

There is also another 4 extensions currently in development which will be included. They are:

  • Premium Templates Extension - adds 5 new premium invoice and quote templates - 90% complete
  • Expenses Extension - adds ability to add expenses - 70% complete
  • Time Tracker Extension - adds time tracking functionality - 30% complete
  • Additional Tax Extension - adds extra tax field and ability to rename taxes per invoice/quote - 99% complete. This is extension is ready for sale and I can assist the new owner in adding this to the site.


The biggest challenges I believe are to try to reduce support to almost zero and to be more aggressive with marketing. There aren't really any other issues with the site or the plugin.

I would recommend that the buyer know a bit about WordPress development which would help with support. The more you know the easier support requests would be. Otherwise support could be outsourced.


The 2 main competitors are Sprout invoices ( and WP Invoice (

Both of these plugins have been around longer than Sliced Invoices and have a lot more downloads/installs but Sliced Invoices is definitely gaining traction and has great reviews (especially compared with WP Invoice).

Future Opportunities

There are tons and tons of opportunity with this business as I believe it has barely scratched the surface of it's potential. You can see above the huge growth that it is having.

I think that reaching out to various blogs and review sites to try to get links back to the site and get reviews/articles of the plugin would prove to be of huge benefit. This would have been my next plan of attack.

Reason for sale

I've recently started a family so I wish to spend more time with them as well as having other projects on the go that I am more passionate about. I loved working on Sliced Invoices and will definitely miss working on it but it is time for me to sell up and move on.

I hope the new owner can give it as much love as I have and really see it succeed!

About the seller

My name is Brant and I am a web developer/designer in Australia. I have been building websites for around 7 years, mainly just websites for local small businesses.
I have built and sold 2 other websites in the past, the first was a directory of Australian golf courses that was making it's revenue through Adsense and the second website was an SEO reporting website.

Post Sale

I am willing to sign a non-compete contract if required and I will provide 3+ months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations. I won't leave you hanging!

Final thoughts

As you can see from the figures, the revenue for the plugin is growing. Who knows where it will stop?
I believe there is still huge potential for the plugin that has not been explored yet. Things such as more aggressive marketing, social media and off-site SEO could all return significant revenue boosts.

The buyer could also experiment with the licensing strategy to obtain ongoing fees from users for extra support.

The reviews for the plugin are solid, the plugin itself is stable and solid, the revenue is growing and WordPress is not going anywhere in a hurry! So get involved with a top notch WordPress plugin that will continue to improve!

If you have any questions or want access to Google Analytics please don't hesitate to contact me on Flippa or even over at

Good luck!

Site Info

Site Established ? November 2014
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 11 November 2014
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 56
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,061,183
More info: SEOmoz and SEMRush


Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Thu, 09 Jun 2016 11:42:49 AEST

I have updated the June sales report attachment.
I will continue to do this every couple of days so that revenue can be tracked for the current month. So far it is looking like it will blitz the previous months!!

RAKinvestment ( new )
Mon, 13 Jun 2016 05:40:28 AEST

Hey buddy, could you pm me your reserve please.

Px48x48 avatar 1445982086.2784562fef8643f654.93346969
mlobel ( | $4.2K )
Mon, 13 Jun 2016 06:54:55 AEST

FYI, your site's demo generates a 403 error.

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Mon, 13 Jun 2016 18:01:19 AEST

Hi, I won't be revealing the reserve just yet.

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Mon, 13 Jun 2016 18:04:02 AEST

Hi, it is working for me. Are you still seeing the error?

Px48x48 attachment 1314782068.39514e5dfb74607685.12120429
hagai2003 ( | $920 )
Mon, 13 Jun 2016 20:28:49 AEST

Access to this resource on the server is denied!

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Mon, 13 Jun 2016 20:57:20 AEST

Hmmm strange. Will take a look. It is all working fine for me here

Px48x48 avatar 1411053852.7861541af91cbfea74.26267647
dalecom ( | $291K )
Tue, 14 Jun 2016 19:19:14 AEST

I also get it on the demo link

Access to this resource on the server is denied!

BiggestLittleCity ( | $851 )
Wed, 15 Jun 2016 05:04:31 AEST

The main demo button looks like it has the wrong link. I just went to
and it seems to be working, although it's slightly slow.

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Wed, 15 Jun 2016 08:53:23 AEST

@BiggestLittleCity Ahhh how silly of me! Yes this was the error!
I have fixed up the links now so they are pointing to the correct URL for the demo.
@dalecom @hagai2003 @mlobel

Px48x48 avatar 4b172c68 c232 4984 be0d 0b98810e7e70
ssholtis ( suspended )
Wed, 15 Jun 2016 12:54:07 AEST

Why did you pause your Adwords campaign?

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Wed, 15 Jun 2016 13:06:42 AEST

I would often pause campaigns over a weekend (and then sometimes forget to turn them back on).

I've also never really done the research to see how effective the adwords ads are, so sometimes I don't want to spend the money on ads that I am not sure are doing anything.

There does seem to be a correlation between when I get most sales and when ads are running though, but I have not looked at data for this (I don't really know how) so can't back that up.
This would be an area that could possibly see a revenue boost - by optimizing the ads and optimizing the spend.

Px48x48 avatar 1411053852.7861541af91cbfea74.26267647
dalecom ( | $291K )
Wed, 15 Jun 2016 17:22:42 AEST

Could you update June income ?

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Wed, 15 Jun 2016 17:36:09 AEST

@dalecom Have just updated it. Halfway through the month and sales have nearly reached the total of last months.

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Wed, 22 Jun 2016 08:05:29 AEST

The latest sales report for June (until the 21st) has been added. 9 days to go in this month and already the sales have beaten the previous 2 months - the revenue is still growing!

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Thu, 23 Jun 2016 09:10:36 AEST

Have updated June's latest sales report

Battdesu ( new )
Thu, 23 Jun 2016 19:01:38 AEST

BIN Please?

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Thu, 23 Jun 2016 23:29:15 AEST

@Battdesu Hi I won't be providing a BIN just yet. Thanks

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Fri, 24 Jun 2016 10:24:46 AEST

I have just uploaded the latest sales reports for June up until today.
Sales are still going strong with the total for the month now up to $1,930.75
This month should see sales go well over 2k which means sales are still growing at great rate month on month.

Sales Report -
Individual Extension breakdown of sales -

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Mon, 27 Jun 2016 09:26:25 AEST

Well a lot has happened over the weekend - I'll break this up into sections:

** Refunds
There were a few more sales on Friday and over the weekend and it would be well over $2,000 in sales for the month but we had a refund of $195 (which is the Lifetime Bundle) which gets knocked off the total for this month. The user failed to give me a reason why he wanted a refund. He did however create 4 support tickets immediately after purchasing (yes 4!). They were all very minor things that could have been easily resolved - a feature request to be able to use PayPal Pro, a question on how to customize client area pages, a license key would not save correctly (could have been a typo on his end), what appeared to be a plugin conflict with adding a new line item. He would not allow me to try to fix these issues, rather he demanded a refund, which I of course have to oblige. So that was a bummer!
Which leads me to the total refunds over time, which I have added as an attachment. As you can see refunds are very low, which shows the quality of the product overall.
Please ignore the first 2 refunds of $39 each as these were for version 1 of the plugin, which no longer exists.
Refunds -

** Sales Report
As mentioned there were a few more sales on Friday and over the weekend and we are almost at the $2,000 mark! Still growing!!
Sales Report -

** Reviews
There were a couple more reviews of the plugin at which again shows the quality of the product.

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Wed, 29 Jun 2016 10:03:28 AEST

I've just added the latest sales report up until June 29th and sales are currently at $2,041 for the month with a day to go.

I've done absolutely zero in terms of promotion and Adwords was only turned on for a total of 9 days this month. Imagine the growth with a little bit of promotion/marketing thrown in.

Here is the report -

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Fri, 01 Jul 2016 10:24:56 AEST

I've just uploaded the final June Sales Report here -

** June Summary **
Total Sales: $2,181.75
Expenses: $178.13 Adwords & $20 hosting
Profit: $1,983.62

June is now over and it was another month with more amazing growth. Total profit for the month was just under $2,000, which equates to almost 22% growth in profit from the previous month!

All of this growth is without any type of promotional work (except for the very un-optimized Adwords campaigns) so if you know how to market a product, then growth & profit could be significantly higher.

fcd3 ( | $42.8K )
Fri, 01 Jul 2016 17:56:37 AEST

Hi there, what license are you using for the paid extensions? I see the base/free plugin is GPLv2, but wasn't sure if the extensions are the same or not.

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Fri, 01 Jul 2016 19:49:01 AEST

Hello, there is currently no express, written license in place for the extensions.
WordPress require the plugins that they host at to be free and to be licensed under GPLv2 (or later) which is why the main plugin is this.
Because our extensions are paid software, the new owner could choose to add whatever license they deem suitable.

Px48x48 avatar 62045a21 d71f 4f6d 8f06 109501700b57
snails07 ( | $48.3K )
Mon, 04 Jul 2016 19:56:24 AEST

The auction is due to finish in less than 11 hours, which will be at around 6:30am where I am in Australia.
For anybody that is a new bidder or sends me a PM over the next few hours and I am a little slow to respond please don't panic, I plan on getting a couple of hours sleep tonight :)
I will check in periodically throughout the night and will be back on board with several hours to go in the auction to answer any last minute questions and accept any new bidders.

The Seller
Px140x140 avatar 62045a21 d71f 4f6d 8f06 109501700b57 snails07 Brant Calder
4 transactions totalling $48,280
Payment Methods ?
  • Flippa Escrow
  • PayPal
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