The business, established in May 2015, operates as a membership platform offering coloring-related subscription services. Members receive weekly eBooks, access to a private discussion forum, and other perks. The typical clientele comprises women aged 30-65. The business is up for sale, inclusive of its domains, platform, coloring books, private forum, a subscriber list of 50,000, and social media accounts, including significant followings on platforms such as Facebook, Instagram, and Pinterest.
The business operates under a subscription model, providing recurring monthly, quarterly, and yearly revenue streams. Managed largely by freelancers, the current owner dedicates roughly one hour weekly while other tasks like customer support, social media management, blog writing, and content creation are outsourced. Key operational elements include a weekly newsletter, coordinated with the help of four freelancers paid via PayPal.
Marketing efforts primarily revolve around a blog for SEO and a minimally adjusted Facebook ad campaign since 2015. No inventory is held, and the site utilizes a customized WordPress-like platform hosted on Rainmaker, avoiding platform changes over the past two years. Notably, the operation hasn’t faced any search penalties.
Future growth prospects lie in optimizing existing Facebook campaigns, exploring other paid traffic channels, and leveraging collaborations with other relevant blogs. The sale includes customer data and does not require geographic restrictions for prospective buyers. The owner is willing to agree to a non-compete clause for 3 years post-sale.