A premium domain name and associated assets related to the insurance industry are up for sale. This domain, highly regarded in its sector, has generated over 10,000 leads from small businesses across Australia over four years. The current owner has been recognized in a prestigious industry publication as an "Elite Broker" for two consecutive years. Due to the volume of leads, many have been sold to a large insurance broker in Australia, among others. The sale includes the domain, the website with all content, and a premium phone number, but excludes client details or existing leads.
The domain was originally acquired in 2012 for a significant amount, and the website was revamped in 2015 for mobile compatibility. Despite a decline in traffic due to a Google algorithm update in late 2014, the site continues to attract substantial visits and leads. Previously attracting over 8,000 visitors monthly, traffic decreased but stabilized around 2,000 visits per month.
Despite past declines in revenue, the domain remains a valuable asset, primarily for its potential rather than current earnings. Historically, top lead buyers have paid a total of $67,822, with further revenue speculated through related companies. The sale is prompted by a necessary partner buyout.
The assets are owned by a financial services firm led by an industry-recognized professional. This opportunity allows an investor to restore the domain to its former success, with potential for gaining significant insurance leads. For more information, interested parties are encouraged to make contact.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More