In 2005, an online bird cage store was launched, generating significant annual sales and profit. After selling it in 2007, the founders focused on creating a new brand of premium parrot cages, aiming to fill a market gap for quality products. After extensive research to find a top-tier manufacturing partner, they established a relationship and began production. Despite minimal marketing efforts, they secured 49 retailers and 13 pre-orders. They believe there is immense unrealized potential for growth, supported by an 18-month-developed marketing plan yet to be fully executed. The business is being sold to focus on a new project with potential, requiring divestment of non-passive ventures. Included in the sale are inventory, retailer accounts, a domain with notable press features, a business-to-business shopping cart system, branding materials, legal documents, and an established manufacturing relationship. A marketing plan and 90 days of assistance post-sale are also included. The sales target aligns with inventory cost, and delivery of existing and incoming stock is covered. The business model, based on market experience, is seen as highly promising, suitable for investors with warehousing capabilities. The sellers have a verified track record, having sold other high-ticket websites. The auction will last 10 days, with specific payment terms, including escrow, bank transfers, or cashier's checks. The sellers will ensure contractual clarity with buyers, and potential buyers are urged to only engage seriously, ensuring they have the required resources. The site's search ranking and traffic are currently focused on retailer engagement rather than direct consumer attraction.