The described business operates on a freemium model, providing a free and open-source core product while generating revenue through premium add-ons. Initially launched in May 2013, the product shifted to this model following inspirations from successful WordPress plugins. This transition increased revenue and reduced support demands. The business primarily caters to small companies and web development agencies seeking an uncomplicated and customizable support solution, as opposed to more complex alternatives. The company, which is self-developed from the outset, has been thriving with significant user involvement, as evidenced by substantial GitHub and WordPress statistics.
However, due to the parent company's impending closure, the decision was made to sell the business to ensure continued development and customer satisfaction. Running this business requires advanced technical skills, particularly in WordPress development. The sale includes the website, domain, social media accounts, a mailing list, customer data, and complete rights to the product.
The product is hosted on a DigitalOcean droplet and benefits from direct traffic and optimized SEO. All revenue is separable and transferrable, processed via PayPal. Additionally, the operation requires minimal ongoing SEO efforts. The business boasts impressive page ranks for relevant keywords on WordPress.org.
Despite its robust organic growth, the roadmap of add-ons presents further expansion opportunities. The business does not require significant geographical presence and maintains low operational costs, relying heavily on organic growth channels. The seller expresses willingness to offer short-term support and training post-sale, with a proposed two-year non-compete agreement and an option to buy out commission-reliant expenses.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More