The business under review is a website generating revenue through affiliate marketing, primarily from products on an affiliate platform. Established in June 2015, it experienced growth in both site traffic and subscriber base, with revenue from a range of promoted products. The traffic largely originates from search engines, and minimal SEO improvements imply potential for further growth. The business is owned by an individual who manages it alone, spending minimal time on maintenance. It uses platforms such as WordPress and a simple HTML page for operations.
The site includes domains for lead generation, and its growth strategy hinges on content development, SEO enhancements, and potential use of PPC advertising to boost traffic and sales. The sale offering includes domains, social media accounts, and a substantial mailing list. Revenue is recorded and verified through an affiliate platform, with hosting costs being primary expenses.
There is an option for the buyer to gain support in transitioning operations over 1-3 months. Despite a high refund rate, due to previous issues with affiliate products, the business maintains a steady user base and engagement. Growth opportunities include expanding email marketing efforts, producing more content and videos, enhancing social media presence, and possibly developing new products or affiliations. Lastly, the current owner is open to signing a non-compete agreement, ensuring no direct competition post-sale.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More