The website for sale, launched in 2013, focuses on providing English-speaking audiences with news, rumors, match reports, and more about Real Madrid. Created by a duo of journalists turned online marketers, the site has seen significant growth, largely without focused marketing efforts. One partner remains in online marketing in Madrid, while the other has shifted to a marketing role in a school group in Kuala Lumpur.
With an impressive SEO authority, the site benefits from a strong domain presence and a wealth of quality backlinks from well-known media sources. This SEO strength is partly attributed to its exact match domain for a frequently searched keyword, which bolsters its competitive edge. The site recorded a 380% increase in visits over the last year, reaching 307,000 visits and 123,000 unique visitors in a month, with traffic peaking during the football transfer season.
Operation requires minimal time, estimated at one to two hours daily, primarily focused on writing content. There are numerous monetization strategies already in place, including AdSense and affiliate programs, which could be enhanced with a comprehensive growth plan. The sale includes the domain, extensive content, social media accounts, a portfolio of photographs, and transitional support.
With vast potential for growth through marketing and SEO efforts, the site stands out due to its content variety, domain specialization, and authority. The creators, due to other commitments, aim to pass it to someone who can fully exploit its potential.