A trending news website, based in the U.S., has achieved significant traction without paid promotion, attracting over 2.2 million hits last year. The site boasts thousands of followers across social media platforms, with content including over 3,500 articles, and displays a robust and authentic link profile featuring endorsements from prominent media outlets. The site, a Google News approved source, publishes at least three daily articles for monetization through advertisements and sponsored posts, generating significant monthly revenue. Advertisement partners include well-known providers, and there remains potential to expand advertising efforts. The site benefits from social media growth, with over 15,000 Facebook followers and 6,000 on Twitter. It provides a newsletter for 800+ subscribers managed through a MailChimp account included in the sale.
The content is manually curated by a team of writers, enhanced by syndicating a limited number of Reuters reports. It operates on a customized WordPress setup for consistency despite updates and is supported by scalable hosting solutions. Previous challenges with viral traffic spikes were resolved through a move to a new hosting arrangement, enhancing site performance and handling traffic surges effectively.
The offering includes domains, content, and related assets to facilitate a smooth ownership transition, supported by a 90-day guidance period for the new owner to ensure growth continuity. The site offers vast expansion potential, emphasizing fresh content production for immediate revenue and lasting link-building. Operating costs have decreased post-development, with writer costs being significant. The straightforward operation allows for outsourcing, enabling automation and simplification for new owners. The site does not rely on SEO for traffic, ensuring straightforward management.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More