This sale listing features a website known for using Adsense arbitrage to generate income via Google Adsense and another advertising platform. The site offers easily digestible content targeted at individuals looking for casual reading material. The main expenses are tied to advertising, leveraging relationships with two agencies for promotional efforts on prominent news websites. Additional costs include content creation fees at $25-35 per article and a monthly license for a native ad buying software, which facilitates ad creation and placement on various sites.
Included in the listing is a detailed spreadsheet outlining costs and revenues, providing potential buyers with financial insights. The listing suggests several strategies for revenue enhancement, such as integrating an email subscription option to build a mailing list, a proven method that has increased revenue by over 15% for the owner on other websites. The owner also suggests increasing ad placements with options like pop-unders and exit pops as potential revenue avenues.
The reason for the sale is the owner's desire to divest one or two of their 10 similar websites each year, allowing them to focus on expanding other ventures. The sale will include a disclosure of agency names and competitive advantages once the transaction is completed, offering buyers potential access to established advertising networks.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More