The e-commerce business originally established in 2010, transitioned to new ownership in late 2014 with a focus on selling motorcycle gear and apparel. With significant investments in website redesign and program development, the company streamlined operations through automation with major distributors, handling inventory and orders through specialized software programs. Although recent net profits appear modest due to specific financial activities, the previous year's profits were substantial. The business also leased office space, which may not be essential for future owners.
The company lacks a separate Google Analytics account but utilizes built-in analytics from its e-commerce platform. The main responsibilities for a new owner involve inventory management, channel sales, customer interactions, and social media oversight. Assets included in the sale encompass a range of web accounts, domain names, customer feedback accounts, and existing vendor relationships which require re-approval post-sale.
Preferred transaction methods are secure platforms like Flippa Escrow or Escrow.com, with PayPal also being an option. The transition period post-sale is estimated to take a maximum of two weeks.
While the current owners have not utilized SEO effectively, the infrastructure is in place for significant growth with the right focus on product listing and SEO strategies. This presents a valuable opportunity for a new owner to enhance listings and expand the business. The current owners have other commitments and are open to non-compete agreements, ensuring no conflict of interest. Potential buyers are encouraged to reach out for further clarity on business operations and transition requirements.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More