The website being auctioned is a personal project started in 2013, with significant development starting in 2014, which now generates passive income. Originally receiving over 250,000 pageviews per month when managed full time, it currently attracts over 100,000 monthly views. The site contains original recipes and DIY tips with some content sourced from others. Earnings primarily come from Mediavine ads and sponsored posts, generating approximately $50 to $200 per sponsored post through various influencer networks. The new owner will need to establish their accounts post-sale, as current login credentials will not be shared.
Included with the website are several social media accounts. The Pinterest account has approximately 61,900 followers, Facebook has over 20,000 fans, and Twitter boasts over 3,300 followers. The new owner will gain administrative control of these accounts and must update login details. An email list of 2,200 subscribers comes with the site, collected via a free version of HelloBar.
Financially, the site averages $1,000 monthly from Mediavine ads. The purchaser must set up their analytics and ad accounts. Hosting currently costs $69 per month with Liquidweb, and the domain from GoDaddy will be transferred upon payment clearance. The seller will offer email support for seven days after the transfer for basic inquiries, but will not provide assistance with technical issues or link changes, as they outsource these aspects.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More