The online platform, recognized as a leader in the viral photo gallery niche, is up for sale after three successful years in traffic acquisition with high profit margins. The platform boasts impressive statistics, with 63 million visits and 866 million page views in 2015, including over 50,000 daily organic Google page views. Known as a pioneer in monetization and traffic acquisition techniques, it includes a unique ad-serving technology integrated into its WordPress dashboard. The site is monetized using diverse ad networks, and ad accounts are either transferable or switchable, ensuring sustained profitability.
Social media engagement is strong, with substantial followers on Instagram (228k), Facebook (15k), Twitter (1k), and an email list of 2,000 subscribers. The decision to sell stems from the owners investing in other ventures that demand more attention, as well as a desire to avoid external funding by using proceeds from the sale.
Despite a traditionally slow start to the year due to advertiser budget resets, the site has experienced a healthy increase in ad revenue metrics. While most traffic stems from CPC advertising via content networks, there has been a significant amount of organic traffic, setting it apart from competitors. All traffic acquisition methods and insights will be shared with the new owner. The platform runs efficiently on a cost-effective server, handling substantial traffic levels. Future growth through SEO and email marketing presents further opportunities, though additional effort is necessary to regain last summer’s peak activity.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More