A small business focused on a sock subscription service was founded by a passionate couple in 2014. They aimed to generate profits while also contributing to non-profits. The business has experienced unexpected growth, now boasting hundreds of loyal customers. However, due to recent family changes and full-time job commitments, the founders are looking to sell the business to someone who can further develop it.
The business currently has 447 subscribers and achieved nearly $40,000 in profit with $116,000 in sales over the past year. The website is well-optimized for search engines, appearing on the first or second page for relevant queries. It operates on a subscription management platform, and its shipping and email marketing are automated. Customer retention averages nearly seven months, with many subscriptions originating as gifts.
Marketing growth has primarily been driven by SEO, social media, email campaigns, Adwords, and word-of-mouth. The company has a substantial social media presence. Despite minimal marketing efforts recently due to time constraints from the founders, there is significant growth potential. Opportunities for expansion include increasing international marketing efforts, developing an affiliate program, increasing corporate subscriptions, and engaging with past customers for renewals.
The sale includes the website, inventory, customer lists, branding materials, and support to ensure a smooth transition. Current operations require approximately 7-10 hours of monthly work, primarily for customer service and fulfillment. The business is largely automated with significant growth potential for a new owner willing to invest additional time and resources.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More