The business was established in February 2015 and operates as a leading provider of free health and wellness remedies, engaging a wide audience through a plethora of content produced by expert contributors. The site, monetized via multiple ad networks such as Google Adsense and others, has shown consistent growth and reader engagement. The owner spends a minimal amount of time weekly on operational tasks, as most content is outsourced to 15 freelance writers. A backlog of around 60 articles is included in the business sale package.
There has been a recent decline in income due to seasonal variations in advertising and traffic, but the owner utilizes diverse ad networks to stabilize revenue. Additionally, traffic is driven by consistent SEO efforts and a developed application that automates and optimizes Facebook advertisements, included in the sale.
The website, attracting over 20,000 Facebook followers and 3,000 email subscribers, has potential for further revenue growth through expanded email marketing. The business maintains a strong competitive position over similar sites by offering superior content and a better user interface. Hosted on a dedicated server setup, the site uses Wordpress.
Future prospects for the business lie in expanding email marketing campaigns and exploiting established content and social media processes. The seller is willing to provide up to three months of support and training post-sale and is open to signing a non-compete agreement. There are no geographic restrictions for potential buyers, and all advertising accounts are transferable.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More