The business, initially started as a hobby in 2008, functions primarily as a forum and generates revenue mainly through advertising, such as AdSense. Although a few affiliate opportunities have been explored, a more comprehensive monetization strategy has not been implemented, leaving room for growth for knowledgeable parties. The sale package includes the primary and secondary domains, social media accounts with substantial followings, mobile applications, and software licenses. The business stands as the third-largest grocery coupon forum in the U.S., with most activity occurring within the forums.
The decision to sell arises from the founder's personal and professional commitments, which have diverted attention to other successful ventures, prompting them to let go of the business to focus on these priorities. The site currently operates with minimal owner involvement, managed by a part-time paid admin and a server admin, with the community largely sustaining the content. Operational costs are limited, encompassing server expenses and management fees.
Marketing efforts have been minimal, with significant potential for growth through improvements such as website upgrades, enhanced SEO, and more active social media usage. Current SEO optimizations are modest, with untapped opportunities in indexing and content visibility. Although the current owner reports no search engine penalties, the site has not directly utilized purchased traffic or sustained marketing campaigns. There is a substantial opportunity to expand the forum's reach and improve revenue streams with proper investments in SEO and marketing strategies.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More