An individual purchased a UK-based domain for $5,000 in 2012, originally registered in 2009, to establish a bingo apps review website. This site generates revenue through affiliate partnerships by earning a percentage, typically 25% to 30%, from customer losses upon signing up. Over time, the website underwent redesigns and is now for sale as its owner intends to concentrate on other ventures. The site operates on a cloud hosting service costing £9.99 monthly and is built using the WordPress CMS. It contains nearly 100 pages with traffic increasing consistently.
The site's content is primarily original, with some contributions from paid content writers at $20-$25 per page. Revenue is primarily derived from bingo affiliates and some sports companies, with highlights being monthly earnings of $1,427 in May, $777 in April, and $1,658 in March. April's dip was due to a significant customer win. Core partners include several well-known bingo brands, and the owner offers detailed breakdowns upon request. Over recent months, new customer referrals were consistent with minimal effort required to maintain or grow numbers.
Included in the sale are a premium domain with over five years before renewal, the WordPress site, a Twitter account with 556 followers, and a Facebook page with 716 likes. The sale is motivated by a desire to refocus on other projects, with the site having been somewhat neglected over the past year. It is important to note that existing affiliate accounts are not part of the sale, and building a new customer base will be necessary to achieve current revenue levels.
I've been writing websites and doing affiliate marketing for 8 years.
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21 transactions totalling USD $32,169
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