The seller, based in Las Vegas, has been operating a marketing, design, development, and consultation firm alongside several e-commerce sites, specializing in subscription-based services. With 14 years of experience in sales and marketing, they initially worked as an affiliate marketer before launching their own sites. The focus of their subscription-based e-commerce platform is the delivery of boutique jewelry to subscribers monthly, with options for different style preferences. Prices range from $19.97 to $35.67 per month, and the service operates both domestically and internationally. The site, launched in July 2013, benefits from a WordPress foundation with features that optimize load speed and engagement, such as abandoned cart emails. Revenue is generated primarily through subscriptions and accessory sales, with flexible subscription models available. Daily operations require about two hours of work on social media and blogging, along with 1-2 days of sourcing jewelry monthly. Packaging and fulfillment can be managed with the help of temporary workers. The seller has heavily invested in SEO, achieving strong rankings for key search terms. Social media presence is robust, with accounts across Facebook, Instagram, and other platforms, supported by a Mailchimp email list. Post-sale, the seller offers a three-year non-compete agreement and will provide 1-3 months of training to ensure a smooth transition. The business advantages include a strong reputation, quality products, and potential growth opportunities. However, maintaining social media, blogging, and marketing activities consistently is crucial. Competitors include Jewelmint, Rocksbox, and Wantable. The seller is selling to focus on other ventures and believes the business could thrive with additional investment in marketing and social media engagement.