The humor website, established three years ago using WordPress, primarily thrives on traffic from a popular image-sharing platform, boasting over 2 million pins and attracting 3-4000 daily visitors. This traffic, while predominantly passive, could potentially increase with active promotion. The site also garners visitors through google search traffic and other social media platforms, although almost no effort has been invested in search engine optimization, and the site has seen no recent content updates or marketing efforts. Historically, active promotion led to significantly higher revenues in August and September 2015.
The website's main source of income is advertisements, primarily utilizing Adsense. In February 2015, the introduction of ads from an additional content advertising service boosted revenue by 50%. Included in the sale are various social media accounts that further support the website's reach and engagement.
The current owner is looking to sell the website due to a burgeoning new business venture, which requires more focus and time, alongside a need for capital investment in the new project. The sale offers an opportunity for potential buyers to capitalize on the existing passive traffic and explore further monetization through marketing and content development.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More