An online business specializing in sauce sales, originally acquired in December 2014, is up for sale. Operating on the Magento e-commerce platform, the business has generated $14,250 in revenue by end of 2015. Monthly operating costs, including rent and shipping, average $1,200. Shipping is handled via USPS and FedEx, with the business located in the Northeast, providing minimal profit from this aspect. The business boasts a varying product markup between 35% and 50%, with oils, coffee, and honey offering higher margins.
The business maintains an active social media presence, with a sizable following on platforms such as Facebook, Instagram, and Twitter. Although eBay and Amazon were initially used to offload excess inventory, the current owners opted out of this strategy. They recommend that the business can benefit significantly from effective SEO and suggest opportunities for online as well as face-to-face sales through local fairs.
The owners, who lack prior food industry experience, purchased and have expanded the business within a rented 650-square-foot warehouse space. Selling strategies are adapted from site links, repeat customers, and social media efforts. The current advertising in a niche magazine has not yielded substantial website traffic, thus discontinuation is advised.
Included in the sale are digital assets like a domain name, social media accounts, and supplier contacts, along with existing inventory valued at approximately $13,000. Transfer of hosting and vendor relationships will be facilitated at sale closure. The current owners are selling due to personal health issues, but they offer continued support for the business's transition to new ownership.