In February 2015, an individual acquired an online retail project from a marketplace with the aim of expanding it. The site had achieved approximately $120,000 in sales in 2014. The purchase cost was $70,000 with an additional $10,000 invested in new designs and inventory. However, in May, the individual unexpectedly bought a major construction business in Florida, necessitating a move and causing them to focus away from the retail project. This shift led to a decline in sales for the project in 2015, although over 600 sales were still made during this period. With the current inventory, there is potential to generate $12,000 to $15,000 during upcoming sales events, with further growth possible by introducing winter products.
The project is considered to have significant potential if managed by a dedicated individual. The owner is willing to sell it for less than the initial purchase price. The offering includes a well-established website, a customer base of approximately 10,000 managed through a marketing service, a registered trademark, and an inventory valued over $40,000 at retail prices. The project’s social media presence includes platforms with substantial followers and engagement. Additional materials such as media files and design sources are also included. Development strategies include updating the website, adding seasonal products, enhancing online promotions, and expanding onto third-party sales platforms like Amazon and eBay.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More