This text introduces an online store specializing in collectible urban vinyl toys. The store is privately owned and has been operational since 2005. Initially founded by four partners, it is now fully owned by a couple since June 2007. The owners have decided to sell the business due to busy schedules and a growing family. The sale includes all intellectual property, existing product stock, the domain, website code, design files, shelving, shipping supplies, two months of email and IM support, and a list of wholesalers. What is not included in the sale are hosting services and any future development requirements. The site functions efficiently, but future updates or software changes may necessitate coding adjustments, which will be the responsibility of the buyer. Financially, the current stock is valued at approximately $14,500 wholesale and $27,300 retail. The store boasts average monthly gross sales of $5,750, a net profit of $1,400, and a product markup of 51%. The workload involves 1-2 hours daily for packing and customer communication, with peak times extending these hours, particularly during the Christmas season. The prospective buyer is someone with an interest in urban vinyl toys or ecommerce who can capitalize on established supplier relationships and infrastructure. Interested parties are urged to access additional promotional, advertising, and affiliate information via a downloadable PDF and can contact the seller for further details. Traffic primarily comes from referring sites and search engines, supplemented by direct visits. Revenue is generated exclusively through product sales.