A content writing marketplace, designed to offer high-quality content, provides writers a platform to sell existing articles or handle custom writing requests. Launched in January 2015, the marketplace has grown to over 5,000 members, including close to 200 active buyers, with the remainder being writers. The platform was developed from scratch starting in July 2014, with a cost of about $31,000 covering design, programming, video production, and pre-launch advertising. Before its launch, two advertising campaigns were conducted to garner interest, resulting in over 2,500 registrations.
Since its launch, an additional $1,500 has been spent primarily on social media advertising, as the platform now gains users through organic, social, and referral traffic, averaging 10-20 new users daily. Revenue figures for the first nine months show a steady increase, with over $20,000 paid to writers. The platform's revenue model includes a 20% cut from each article sale and between 20%-75% from managed writing services. Management requires about two hours per day, primarily for article review, support emails, and order management. Operating expenses include hosting, live chat, and plagiarism detection services.
There is significant growth potential due to low user acquisition costs and a high visitor-to-registration conversion rate. Suggestions for further growth include focusing marketing efforts on content buyers and implementing more comprehensive email marketing strategies. The platform is suited for an entrepreneur looking to expand in a high-demand niche, with support and additional resources available post-purchase. Payment proofs and Google Analytics data can be provided to genuine bidders upon request.