An individual purchased a health and fitness e-commerce site on a marketplace in early 2015, which has since been operating autonomously without any marketing efforts, generating a steady income of $1,781 per month from organic traffic. The site produced more than $67,000 in revenue in 2014, over $21,000 in 2015, and is projected to exceed $22,000 in 2016. This business comes with a ready buyers list of 1,022 individuals and offers significant potential for growth. Currently, the site sells several products, including branch-chained amino acids, thermogenic cuts, and a testosterone booster, with consideration to customer demand.
The business's monthly expenses include a fixed cost for the e-commerce platform and fulfillment charges. The fulfillment process has recently been streamlined, allowing orders to be sent directly to the fulfillment service provider, making the site fully automated. Costs of goods are manageable and can be reduced further by purchasing in bulk.
The operation time required to maintain the site is minimal, estimated at around 5-10 minutes per week for email correspondence. To enhance profitability, potential buyers are encouraged to invest in marketing strategies such as paid traffic, social media engagement, content marketing, and bolstering SEO efforts. Although affiliate marketing has been initiated, it remains underutilized and presents another growth opportunity.
There is a bonus for potential purchasers if a specific bid threshold is met, including a secondary domain with additional product inventory. This expansion has a total retail value of over $9,000 but has yet to be marketed. Interested parties are welcome to reach out for further inquiries.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More