A website owner is selling a site within the automotive niche, covering advice on purchasing and selling used vehicles. The site, launched in March, boasts 267 original posts and various YouTube car reviews. It has gained traction with a ranking for approximately 1,900 keywords and a monthly traffic of 11,700 visitors as assessed by SEMRUSH. The seller is choosing to sell due to commencing a master’s program and needing to focus on their studies and cover university living expenses. The site is monetized through Adsense, Amazon affiliate marketing, and a CPA offer, specifically "Auto Trade-In Value" which provides a return on successful leads. The major income source is Adsense supplemented by Amazon clicks, aided by a plugin that redirects exiting visitors to Amazon links, thus maintaining low bounce rates. The site’s global and U.S. rankings are provided, emphasizing a predominant US audience.
The site utilizes a premium Genesis theme and features several premium plugins to enhance performance and monetization. Minimal maintenance is required, aside from regular article updates and potential SEO enhancements to improve existing rankings. The seller offers full transfer of all site contents, theme, plugins, and domain rights upon sale completion through a secure Escrow payment. Additional SEO strategy advice is available to buyers purchasing at the Buy It Now (BIN) price. An appeal is made for potential buyers to consider the site's potential, despite its owner's discontinued use of Google Analytics until July.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More