This business, established in May 2009, specializes in retro-inspired lingerie, offering products like stockings, garter belts, and suspender dresses from top European and American brands. It caters to a growing market of burlesque, rockabilly, and vintage fashion enthusiasts in Australia, generating over AUD 300,000 in sales since its inception. The business includes a private label product line sold to both retail and wholesale customers, with ownership included in the sale. Managed by a single individual from home or a shared office, it offers significant untapped potential.
Sales derive from both retail and wholesale, with no reliance on drop-shipping. From its peak revenue years in the 2011/2012 and 2012/2013 fiscal periods, the business's performance has declined due to the owner's reduced involvement. Key expenses include hosting, merchant, and storage fees, while the business also serves as a personal outlet on occasion.
Traffic is primarily organic, with 40% coming from search engines, supported by a strong customer database and active social media presence. There is great potential for growth through enhanced marketing and optimization strategies. The business sponsors major burlesque events, drawing notable traffic and sales. Prospective buyers are encouraged to explore opportunities in international markets and improve mobile optimization.
The sale includes the company’s website, social media accounts, domains, stock, and design rights, excluding content for certain programs. A one-month training period is offered to ease the transition for the new owner. Interested parties are invited to discuss further details.
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