The site, established in 2009, is being sold inclusive of its current site, mobile app, social media accounts, and a 30-day support period. The site generates revenue through diverse income streams, including Google AdSense, Sovrn, Linkshare, Skimlinks, sponsored posts, and others. While currently employing two Virtual Assistants, their involvement is optional for managing the site, making it an ideal business for individuals or couples seeking flexible work hours and passive income opportunities. The current owners each spend about 30 hours weekly on the site, although recently one owner has reduced involvement to focus on new projects. The Virtual Assistants work around 33 hours weekly at a rate of $10 per hour; however, they are not essential since posts can be scheduled independently without affecting site traffic or visitor numbers. The sale is motivated by the owners' desire to dedicate more time to several other businesses they own. Although income has declined over the past six months due to reduced Amazon commissions and Facebook's algorithm changes affecting visibility, the owners have diversified revenue streams to stabilize and potentially increase future earnings. A previous duplicate Google Analytics code issue, now resolved, temporarily skewed pageview statistics. Current traffic trends are stabilizing, with an expected rise during the forthcoming busy seasons. There remains untapped potential in the areas of social media and SEO, which could further enhance traffic and revenue for future owners.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More