14 year old site: 17,774 uniques/44,000 views/mo making $1,905/mo. Autopilot
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The website in question was established in 2001 as a directory for motorcycle training businesses primarily located in England, UK. Revenue is generated from businesses paying $60 to $125 for listings targeting specific towns, with additional costs for extra town listings. Free listings are available but are limited in visibility and functionality. The site attracts businesses due to its high Google ranking, providing better visibility compared to running individual SEO campaigns. Efforts to increase revenue include targeting bike dealers and expanding listings across the UK, particularly in Scotland, Ireland, and Wales.
Site maintenance is minimal, with updates typically involving a few listing changes monthly and administrative tasks like invoicing managed through an automated system on a software platform. Previously, listings were managed manually, involving direct contact and invoice management at the end of the advertisement period. Payment methods include bank transfers, cheques, and PayPal, although credit card payment facilities are unavailable.
The site was revamped last July, transitioning from HTML to WordPress, enabling features like advertiser accounts and stock listings. However, personal financial constraints have prompted a potential sale. The site reportedly generated approximately $26,000 in the past year. Transition records, including older data, are available and transferable to a new owner, with the seller offering transitional support post-sale. Google Analytics data is available from August 2014, following a shift from manual traffic recording. Prospective buyers are offered comprehensive access to business records, training, and ongoing support. Any further queries can be directed to the current owner.