This summary details an online niche site dedicated to exercise balls, established in February 2007. The site is hosted on a popular platform and built using its site builder program, making it ideal for those without coding skills. Traffic has consistently increased since January 2008, with an average of 13,000 unique visitors and 61,000 page views monthly since July. The site's traffic is entirely organic, driven by top-ranking keywords on search engines like "exercise ball" and "exercise ball workouts." Ongoing costs for the site include $20 monthly for hosting and an additional $20 for an autoresponder service. The site also participates in a three-way link exchange costing $150 annually, which can be renewed by the new owner. Maintenance involves adding new exercise content, with resources like exercise ball books offered to those in the U.S. Despite recent neglect, the site generates approximately $600 monthly in revenue, which could increase with more attention. The site features an opt-in list that averages three signups daily by offering a free ebook on metabolism. While the current opt-in list is not included in a potential sale, revenue details are provided, showcasing earnings primarily from Adsense, with additional income from Amazon and Clickbank. For example, recent monthly revenues include $558.35 in August and $727.88 in November. Screenshots verify both traffic and revenue figures, highlighting the site's robust organic growth and financial potential under attentive management.