The travel-focused website was acquired by its current owner around 2011 and operated passively for several years. Recently, the site underwent redevelopment to update its technology, monetization strategies, and content. It operates on a popular content management system and features around 315 unique travel-related articles authored by the owner and several guest contributors, some of whom pay to publish their content.
The website generates passive income through multiple online advertising platforms and has recently started accepting sponsored posts at a fee of $45 per article. Though requests for sponsored posts have been frequent, they were not always accepted until recently. With full utilization, these could significantly boost revenue.
Traffic to the site had been stagnant until recent enhancements were made, including a new mobile-responsive theme, reactivation of social media channels, and an email list launch. As a result, site traffic has started increasing again. The site's revenue potential is linked to enhanced content offerings and increased monetization from sponsored posts and higher traffic levels. Further nurturing of the email list and social media presence is expected to contribute to incremental revenue and site value growth.
Hosting costs are minimal as the site shares a dedicated server, and most content is produced at little to no cost. The owner is selling the site to raise capital for other projects and due to personal reasons. The sale will be conducted securely, and the owner offers ongoing technical support to the buyer, ideally someone familiar with the technology and monetization tools used.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More