The online shop, established just over a year ago as a side business, is now mostly automated, requiring 4-10 hours of work weekly. Initially created to fill a niche for affordable yoga leggings, the business generates monthly sales ranging from $10,000 to $30,000. Traffic is primarily driven by Facebook marketing and email campaigns, and a basic understanding of online marketing is beneficial for managing the site. The workload is flexible, allowing for either a more involved or passive management style. The platform operates on an optimized Shopify site with a conversion rate of 2.17% and includes various marketing integrations such as email marketing, referral programs, retargeting (through platforms like Adroll and Facebook), and a customer service portal. Also integrated is ShipStation for shipping logistics. The sale includes an array of assets: an email subscriber list of 20,668, social proof with product page engagement, Facebook followers, inventory at the point of sale, supplier contacts, process outlines, marketing data, a Shopify account, and the domain name. The supply chain involves a just-in-time inventory system, with suppliers based in China and no minimum order requirement, although typically 40 units are purchased at a time. The cost of goods is $6.50 each, with an average price point of $28.00. The owner seeks to sell due to a focus shift towards a digital marketing agency. The business is positioned for growth and would be ideal for someone with basic online marketing skills.