The business described is a Digg marketing service that helps clients' websites and blogs achieve exposure by promoting them to the front page of a popular social news aggregator. This is accomplished through a network of over 300 contacts on instant messaging platforms. When a story is submitted, the business reaches out to these contacts to review and potentially promote the story, ensuring the promotion is only executed if the story is deemed high quality. The service strictly maintains compliance with platform policies, having reassured the platform's legal team that no software or monetary incentives are used in obtaining votes. The owner is looking to sell the business due to time constraints as a college student, despite its increasing profitability and potential for expansion into other social bookmarking sites. The business has seen a recent spike in sales due to repeat clients, increased social exposure, and press releases. Financials indicate 18 sales in October generating $5,600, with additional traffic coming from search engines, direct search, Google Ads, and social media mentions. Expenses include PayPal fees, advertising costs, and minor website enhancements. The sale includes a transfer of all the necessary contacts and information to the new owner, along with personal guidance to navigate and grow the business. The owner also highlights the opportunity to extend the business model to other platforms, suggesting an untapped market potential.