The sale of an online eyewear retailer includes several assets: a domain name, website graphical content, current inventory valued at approximately $500, an affiliate account with 177 affiliates, existing customer data, an online sales account, and 30 days of support. This company specializes in selling niche, high-quality sunglasses styled after those in the Matrix films. The business has been operating for over five years, boasting annual sales exceeding $60,000. The business requires a commitment of about 1-2 hours daily, three days a week, primarily for order processing. Customer inquiries occur occasionally, requiring email and phone communication. Prospective buyers should have digital proficiency, but training will be provided. Traffic data reveals 45.9% direct visits, 13.8% via search engines, and 39.5% from promotional links. The site's Alexa ranking is 862,417, PageRank is 3, securing high search engine placements for targeted keywords on Google and Yahoo. Managed through an affiliate system, the business sees about 20 new affiliates added monthly, contributing to substantial sales growth. Specific data over a recent 30-day period indicates sales totaling $3,466.25. The financials from March to October total approximately $38,752. Annualized earnings have the potential to be around $62,627. The business is for sale due to the original plan for a young family member to manage not materializing and the current owner’s lack of time and expertise in online marketing. With valued monthly earnings, the seller anticipates offers in the $22,744-$28,430 range, depending on purchase terms, with the transaction safeguarded through escrow services.