Launched in 2006, a web service has consistently operated profitably with minimal overhead. Despite restructuring the application last year and including the updated codebase in its sale, the current operators lack the time to further develop the business. They are seeking a buyer to maintain the existing subscriber base, which generates $12,444 annually in revenue, and capitalize on untapped potential by re-engaging past subscribers and enhancing marketing efforts to increase subscriptions.
Currently, billing is managed through a parent company's merchant account, requiring the new owner to establish their own payment processing system through an authorize.net account to handle subscriptions and billing independently. The platform has not been marketed for several years, yet it still attracts approximately 500 unique visitors monthly, resulting in 10-15 new account signups, all beginning with the free plan.
The service consists of various subscription plans including a Free Plan (2,935 users), Personal Plan ($19/month, 5 users), Bronze Plan ($29/month, 9 users), Silver Plan ($59/month, 9 users), and an Enterprise Plan ($179/month, 1 user). The database holds information on 25,644 current or past users.
As for hosting, the website operates on a dedicated server in a datacenter, with the option to continue hosting for $75/month or relocate the server and application independently. The application is built in Ruby on Rails, leveraging a MySQL database for data management.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More